Nomad Steam wishlist case study
A game from Riyadh reached 49 countries.
Before launch.
Ash Games is a game studio in Riyadh. We built their website, Arabic and English accounts and paid ads, so their game Nomad would find its players before launch.
First month: if you don't like our work, you don't pay.
Results
- +334% wishlist growth in a month
- +1,128 net adds in that month
- $1.32 per wishlist add from paid ads
- 96.4% kept Nomad on their wishlist
The start
A new game that needed players before launch
Ash Games was founded in 2022 and is building Nomad: The Legend of Zarqa, a roguelite action adventure built on the legend of Zarqa al-Yamama. The demo has been on Steam since September 2026, and the full release comes in 2027 on Steam, PlayStation and Xbox.
- An independent studio that needs Arab players and players worldwide.
- Arab players want the game in their language. Players abroad want it in English.
- One measure: Steam wishlists. A wishlist works like a pre-order: players save the game, and Steam alerts them the day it launches.
The goal was clear: a wishlist that grows long before launch.
What we did
Three steps, all leading to the wishlist
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1A bilingual studio site and a full page for Nomad
The studio and both games in one place, in Arabic and English. The Nomad page covers the story, the gameplay, the world and the roadmap.
The result
From the first screen, two buttons: play the demo, or add Nomad to your Steam wishlist.
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2An Arabic account and an English account, one world
On Instagram, X, TikTok, YouTube and Facebook. We share the game as it is built: early sketches, characters, and legends from the heritage of the Arabian Peninsula.
The result
Nomad reached players in 49 countries before launch.
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3Paid ads, with every dollar tracked
Ads in Arabic and English where PC players gather, and a dashboard that ties spend to Steam wishlist adds day by day. In June and July 2026 we moved the budget to the markets that bring adds at the lowest cost.
The result
$1.32 per Steam wishlist add from paid ads, in the month wishlists grew 334%.
In the studio's words
“Our region has stories no game has told. Now we are telling them.”
Ash Games · from the studio's websiteFrequently asked questions
The same approach works for any product: we build an audience before launch and track every dollar through to the result. In this Nomad Steam wishlist case study the result is a wishlist add. For you, it might be a booking or a quote request.
Yes. Nomad reached players in 49 countries before launch, with an Arabic account and an English account on every platform, and ads for each market in its own language.
Early. With Nomad we started in April 2026, a month before the game was revealed, and the full release is in 2027. An audience is built long before launch day.
Every ad and every account has a tracked link, and one dashboard ties spend to Steam wishlist adds, day by day. That is how we know it cost $1.32 per Steam wishlist add from paid ads, in the month wishlists grew 334%. You see your own numbers in a report every week.
Ads management starts at $1,500 a month, with ad spend paid separately. We recommend at least $1,000 a month in ad spend. Social media management starts at $1,500 a month, and we price the website once we understand what you need.
You do. Your ad accounts are in your name and your files are yours. If you leave, you leave with everything.
We don't guarantee numbers, because every product and every market is different. What we commit to: you see the first work within 7 days, before any invoice. And in the first month, if you don't like our work, you don't pay.
Launching something new soon?
We build it an audience before launch and track every dollar through to the result. You see the first work within 7 days, before any invoice.
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