Case study · Al Nahdi
We wrote Al Nahdi’s newsletter twice. Once in Arabic, once in English.
Al Nahdi is a pharmacy and healthcare company in Saudi Arabia. We wrote and edited its internal newsletter for its own team, every section in Arabic and English.
First month, if you don’t like our work, you don’t pay.
Results
- 60%+ Email open rate
- 37 pages Written and edited in Arabic and English
The start
A newsletter is usually written once, and the second language reads like a translation
Al Nahdi Medical Company is behind Al Nahdi Pharmacies and the Al Nahdi Care clinics, and it speaks to its team through an internal newsletter.
- Al Nahdi needed it to read naturally in Arabic and naturally in English.
- Every section had to work in both languages: the CEO’s word, the values, the campaigns for Al Nahdi’s Guests, and the team.
- It had to speak to its own people at the same standard it speaks to the public.
The goal was clear: two editions, one editorial standard.
What we did
How we wrote Al Nahdi’s newsletter in two languages
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1Every section in Arabic and English
We wrote and edited the full issue, section by section, in both languages, to the same quality on every page.
Result
37 pages, from the CEO’s word to the team page.
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2An Arabic edition that stands on its own, in Al Nahdi’s words
We did not carry the English over into Arabic. Each edition is written for its own reader. Al Nahdi calls its customers Guests, and both editions use the same word.
Result
Each edition reads like the original.
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3Real company news, written for the team
We wrote Al Nahdi’s own news for its people: the agreement with the Australian Council on Healthcare Standards, and the Move To Donate event in Ramadan.
Result
60%+ email open rate.
What the client says
“Amazing to work with. Great communication and skills. They delivered more than requested for best quality.”
Frequently asked questions
It depends on the work. In this Al Nahdi newsletter case study, we wrote and edited both editions to one standard, and the Arabic is a complete edition in its own right.
Yes. The Al Nahdi newsletter was written for the company’s own team: the CEO’s word, the values, company news and the team page. We also write marketing email newsletters.
Yes. Our healthcare content follows the guidelines of the Ministry of Health and the Saudi Food and Drug Authority.
Both work. We can be your full marketing team, or work alongside yours. You deal with the same person from the first call to the last report.
Within 7 days, before any invoice. The full timeline depends on the size of the newsletter and the number of languages.
Monthly retainers start from $1,500 a month, and the final price depends on the scope. First month, if you don’t like our work, you don’t pay.
No. We don’t guarantee an open rate or sales. What we can promise: no upfront payment. You pay after you see the work.
Does your company speak to its people in two languages?
We write both editions, to the same standard. You see the first work within 7 days, before any invoice.
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