Success story · Shiftat
100+ qualified leads a month.
From Arabic content HR leaders read.
Shiftat is an AI recruitment platform in Riyadh. We built it an Arabic blog, a weekly newsletter and its LinkedIn and X accounts, and business owners started finding it on their own.
First month: if you don't like our work, you don't pay.
Results
- 100+ qualified leads every month
- 200% organic traffic growth
- 5,000+ blog readers every month
- 60% weekly newsletter open rate
Where it started
A strong product the market didn't know
Shiftat searches more than a million Saudi candidates for companies and puts forward the best fit. Its buyer is a business owner or an HR manager with very little time to spare.
- No marketing team.
- A busy buyer who rarely opens a marketing email.
- Most Arabic content written for businesses is thin or translated.
The goal was clear: companies ready to hire.
What we did
Three steps, each one building on the last
-
1An Arabic blog that ranks on Google
We wrote more than 50 articles on the questions HR managers search for: hiring, employee turnover, interviews and Jadarat, the national jobs platform.
The result
15+ hiring keywords on Google's first page
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2Every article collects an email, and a weekly newsletter follows
Each article has a free download, and readers leave their email to get it. Then the newsletter we built from scratch reaches them every week.
The result
60% of subscribers open the newsletter
-
3LinkedIn and X in the same voice
Daily Arabic posts for the same decision-makers, so they see Shiftat everywhere they look.
The result
Shiftat's X account has 8,013 followers, and its LinkedIn page has 4,000.
How a client arrives
From a question on Google to a hiring request
- Searches on Google
- Reads the article
- Downloads the file and leaves an email
- Gets the newsletter every week
- Asks when it's time to hire
What the client says
“Talented team, passionate, motivated, goes the extra mile to deliver excellent work. Will work with them again.”
Abdullah Abalkhail, Shiftat · Verified reviewFrequently asked questions
SEO starts to move noticeably in about 60 to 90 days, and competitive keywords take 4 to 6 months. Social media improves from the first month. You see the first work within 7 days, before any invoice.
No. Every figure in this Shiftat case study is real, but we don't guarantee rankings or lead counts, and anyone who promises you a set position on Google isn't being straight with you. What we commit to: a clear plan, and a report every week showing where we are.
Yes. With Shiftat we built the blog and the newsletter from scratch: the reader, the topics and the tone. You approve the plan, and we write, publish and follow up.
We write in Arabic from the first word, and in English when your audience needs it. Shiftat's blog is written in Arabic for Saudi decision-makers.
That is our specialty: technology, industrial, consulting, healthcare and professional services companies. Shiftat's own buyer is a business owner or an HR manager.
Retainers start at $1,500 a month, and the final price depends on the scope. In the first month, if you don't like our work, you don't pay.
A weekly video call, and your approval of the content plan before anything is published. You get one strategist for everything, and a report every week. You run your business, and we handle the marketing.
Is your buyer a busy decision-maker?
We'll do for you what we did for Shiftat. You see the first work within 7 days, before any invoice.
Book a free consultation
